Upcoming: Donate and Learn Social Media Workshop

 

godaddy ad 3Would you like to support a great cause and learn about search and social media marketing?

 

Join us, Tuesday May 28 at 6pm and learn from ABC News, Google Canada and Green Lotus search engine and social media marketing experts. The Donate & Learn Workshop is FREE with a donation to the YWCA Toronto Girls’ Center!

 

Leading Online Marketing Experts will speak about social media marketing, search engine marketing, SEO and finding a balance in your online marketing strategy. Speakers will provide industry best practices to better manage your online marketing strategy, improve brand awareness and your bottom line.

 

Register and make your donation on the Donate & Learn Website: http://greenlotus.ca/workshop 

Limited spots are available – Register now and reserve yours!

 

100% of donations will go to the YWCA Girl’s Center – a judgment free and supportive environment for young women to start building their futures. The YWCA Girls’ Center members are media savvy, fearless future leaders. Join us in supporting members of the Girls’ Center become exactly who they’d like to be!

 

Whether just starting to plan an online marketing strategy or deep into implementation; the Donate & Learn Workshop will provide the knowledge, strategies and networking opportunities needed to improve online marketing results, and take your businesses to the next level!

 

For further information visit YWCA Donate & Learn – Search and Social Media Workshop.

 

Workshop Sponsors: GoDaddy.com, Toronto Star’s NewInHomes.com, Epic Cruises and Big3 Video Marketing Agency.

 

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Embracing an Innovation Mindset

Innovation is a word rife with meaning and, in the business world, it is often associated with the activities that are risky and on the “cutting edge”.
This interpretation can act as a barrier and prevent us from being innovative in our businesses.

The reality is that innovation are all of the steps we take to do things better, smarter. That reality is one that all small companies need to embrace if they want to stay in business.

Here is an example.

Chinese food is one of my go-to meals for those busy days when I don’t have the time or energy to cook. I can’t remember the last time our family actually sat down to eat in a Chinese restaurant; we always order take-out.

When I think about ordering take-out, the picture that immediately pops to mind is a dark, uninviting restaurant that feels tired, with aging décor and a bunch of empty tables.
One day I decided to pop into a new Chinese restaurant and was blown away by the “innovation” the owners had applied.

Instead of the usual crammed space where people could wait for their orders, the restaurant had been designed around the needs of take-out customers. There was a pleasant, but small, cluster of tables in the front for eat-in customers and then a large, brightly lit area in the middle of the store with comfortable couches, a large coffee table and clean, glossy magazines and a few newspapers as well.

The approach to the interior design of the restaurant was innovative, but it was not overwhelmingly difficult to achieve. The innovation in this case was the way the company took a customer-centric approach to their store design.

An innovation mindset can be as simple as a paradigm shift, where you look at different aspects of your business and ask “how can I do this better” or “how can I put my customers first”?

It’s really quite simple and can have a powerful impact on your business success.

This is a guest post by Julie King.  Julie King is the co-founder and president of Biz-Zone Internet Group Inc., a technology company that specializes in online publishing and website development for member-driven associations. She is also the co-founder and managing editor of CanadaOne.com®.  As the publisher of CanadaOne Julie is responsible for content and technical development as well as marketing and strategic partnerships.  Be sure to check out their upcoming Un-Conference that we are participating in on October 15, 2012!

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